CINERGY BRANDING CASE STUDY
CINERGY STYLE GUIDECINERGY Logo Creation & Branding
CINERGY is an all-natural energy drink using P-Synephrine, Vitamin C and Vitamin B12 found in bitter orange as its boosters. Cingery aims to change the way energy is consumed by athletes in the future by only using earth’s natural energy boosters.
What needed to be acheieved?
The goal of this project was to create a fictional brand and deploy a successful style guide and marketing campaign for it.
The process
Cinergy uses different citrus fruits as the brand colours and flavours. The name “CINERGY” combines the words “CITRUS”, “SYNERGY” and “ENERGY” together.
The result
To successfully deploy this project, I created a distinct visual identity for this brand along with a USP (bitter orange) to stand out from competing brands.