GReJI BRANDING CASE STUDY
VISIT THE GReJI SITEGReJI Logo Creation & Branding
Inter-cultural twinnings have been enriching the learning of French language students since the early 2000s at the Université du Québec à Montréal (UQAM). Nearly 12,000 twins have participated in this activity to date
What needed to be achieved?
The client requested a logo creation for print and web that visually represents “Intercultural Twinning”. The logo must be adaptable for desktop, mobile, print and in black and white.
The process
The logo is built on a custom grid system made on Adobe Illustrator. The logo must stay consistent with the GReJI website and UQAM identity.
The result
The GReJI logo consists of 3 different coloured human icons overlapping each other to create unity.
The 3 colours represent diversity among cultures, yet their equal sizes and overlap represent equality.